The exact step, not the funnel shape
Analytics shows the drop between cart and confirmation. The scan reproduces the journey and reports which step failed and what it did.
Checkout abandonment
Checkout abandonment? See where it breaks, free.
Scan your store free to see where checkout loses people, broken steps, slow loads, missing express options, or mobile bugs.
They flag the drop-off. Mimetic finds the cause and writes the fix for you.
Built by a team from
After we fixed their checkout and cleaned up conversion tracking that was overcounting 10x, monthly purchases rose 48%.
EXAMPLE FINDING
High impact
Checkout only takes a typed-in card
No Apple Pay, Google Pay, or Shop Pay, just a card form. On a phone, typing out a full card number is enough friction to lose a sale that one tap would have closed.
Revenue at risk
$1.5–4k/mo
Affected sessions
3,560
Conversion after fix
↑ +1.1%
Fix available · ready to ship
Checkout abandonment is a symptom. The step is the cause.
Someone who reached checkout already decided to buy. So an abandonment rate is not a measure of intent, it is a measure of what you put in the way: a cost that appears too late, a field that errors, a payment sheet that never loads on mobile. Recovery emails treat the aftermath. Finding the step treats the reason, and it lifts the rate for everyone including the buyers who never open an email.
Mobile checked separately
Most abandonment is a mobile story. Express payment placement, keyboard behaviour on form fields, and tap targets are tested on a real phone viewport.
Repaired, not just reported
Each finding comes with the change that fixes it, as a pull request with a preview you review before anything reaches your live checkout.
Frequently asked questions
What is a normal checkout abandonment rate?
Published benchmarks hover around 70 percent for carts, but the number varies so widely by category, price point and traffic source that comparing yours to an average tells you nothing actionable. Your own step-by-step drop-off is the useful figure.
What causes checkout abandonment?
In order of how often we find it: unexpected shipping or tax revealed at the final step, a broken or slow step (discount fields and payment sheets are the usual culprits), forced account creation, missing express payment options, and mobile controls that fail silently.
Do abandoned cart emails fix it?
They recover a slice of the people who left, which is worth doing. They do not change the reason people leave, so the rate stays where it is. Fixing the step lifts conversion for everyone, including those who never open the email.
Can you find abandonment problems without installing anything?
Yes. The free scan needs only your URL. It walks the cart and checkout the way a shopper does and reports what broke, with no install and no credit card.