Walked as a real buyer
The scan completes the journey on desktop and mobile, entering data the way a customer does, so it catches the errors a page-level crawler never sees.
Checkout optimization
Find the step losing the sale.
Scan your checkout free and see exactly which step loses buyers, what each one costs a month, and the fix written for your review.
Checkout is the shortest path to revenue and the least tested. Mimetic walks it as a buyer, finds the step that breaks, and writes the fix as a pull request you review.
Built by a team from
After we fixed their checkout and cleaned up conversion tracking that was overcounting 10x, monthly purchases rose 48%.
EXAMPLE FINDING
High impact
The discount field errors and takes the order with it
Applying a code returns an error on mobile Safari and clears the cart. Shoppers who came from a discount campaign hit the one field that campaign told them to use, and the order never happens.
Revenue at risk
$3–7k/mo
Affected sessions
2,910
Conversion after fix
↑ +2.4%
Fix available · ready to ship
Checkout optimization is not redesign. It is removing what blocks the buy.
A shopper at checkout has already decided. Everything after that point is either friction you introduced or trust you failed to establish. The work is not making checkout prettier, it is finding the field that errors, the shipping cost that appears too late, the express option that never renders on mobile, and the step that quietly costs you a percentage of every campaign you run.
Each step priced
Findings carry the sessions affected and the revenue at stake, so you fix the step costing the most rather than the one easiest to argue about.
Shipped as a reviewable change
Every fix arrives as a pull request with a preview. Nothing touches your live checkout until you merge it.
Frequently asked questions
What is checkout optimization?
Finding and removing the friction between the cart and the confirmation page: broken fields, slow steps, surprise costs, missing express payment options, and mobile controls that fail. It is diagnosis and repair, not redesign.
What is a good checkout conversion rate?
It varies too much by category and traffic mix for a benchmark to be useful. Your own step-by-step drop-off is the number that matters, because it tells you where to work rather than how you compare.
Can you optimize Shopify checkout?
Yes. Shopify checkout itself is partly locked, but most of what loses buyers sits in what you control: the cart, express payment placement, shipping and tax display, discount handling, app scripts that slow the page, and the mobile experience.
How do I find where checkout loses people?
Analytics shows the drop between steps but not the cause. The scan reproduces the journey and reports the specific step that failed, with evidence and the change that repairs it.