Evidence from the live funnel
Not heuristics or best-practice scores. The audit reproduces what a real visitor experiences, including the mobile-only failures that desktop spot checks never catch.
CRO audit
A CRO audit that ships the fix.
Run a free conversion rate optimization audit on your live site. Every finding comes with the sessions it touches, the revenue at stake, and the fix prepared for your review.
Most CRO audits end in a slide deck. Mimetic ends in pull requests: each fix written, priced by impact, and waiting for your review.
Built by a team from
After we fixed their checkout and cleaned up conversion tracking that was overcounting 10x, monthly purchases rose 48%.
EXAMPLE FINDING
High impact
Express pay is missing where the decision happens
Shop Pay, Apple Pay, and Google Pay appear only at the cart, never on the product page where shoppers actually decide. On a phone, the extra steps between deciding and paying are where the sale dies.
Revenue at risk
$2–5k/mo
Affected sessions
4,940
Conversion after fix
↑ +1.2%
Fix available · ready to ship
A CRO audit should end in shipped fixes, not a slide deck.
The usual conversion rate optimization audit produces a scored checklist and a backlog of test ideas, then leaves. Mimetic audits the funnel your customers actually experience: it walks the live journey on desktop and mobile, checks that your conversion data can be trusted before optimizing against it, and prices every finding by the revenue it touches. Then it does the part other audits skip: it writes the fix, as a pull request your team reviews and merges.
Data checked before decisions
Half of CRO problems are measurement problems: events firing twice, conversions silently dropping before they hit the pixel, GA4 telling a different story than the order count. The audit verifies the numbers first, because optimizing against bad data is just guessing with confidence.
Findings ranked in dollars
Every finding carries affected sessions and revenue at stake, so the $4,000-a-month leak gets fixed before the cosmetic one.
Frequently asked questions
What does a CRO audit include?
A complete conversion rate optimization audit covers the live journey from landing to purchase or signup on desktop and mobile: page speed, clarity, forms, cart and checkout, trust signals, and the measurement layer underneath, whether analytics and conversion events are installed, firing once, and counting honestly. Findings should come ranked by business impact, not severity labels.
Is there a CRO audit checklist I can follow?
Checklists cover the categories: speed, mobile usability, forms, checkout friction, trust, tracking. What they cannot tell you is which item is costing your site money right now. An automated audit of your live funnel answers that directly, with the affected sessions and revenue attached to each finding.
How much does a CRO audit cost?
Agencies typically charge $2,000 to $10,000 for a one-time audit document. Mimetic runs the first full audit of any site free, with real findings and no credit card. Continuous monitoring plus fixes shipped as pull requests is $199/mo per site, cancel anytime.
Do you audit ecommerce stores specifically?
Yes, ecommerce is the core use case. The audit follows the product page, cart, and checkout path the way a shopper does, including Shopify and WooCommerce storefronts, and checks the revenue-critical details like express payment options, shipping-cost surprises, and mobile checkout behavior.