Conversion tracking audit

Your ads may be optimizing on broken conversion data

Scan your site free. See whether your pixels fire, double-count, or drop conversions, and get the fix to recover the signal your ads run on.

Dashboards show you the numbers. Mimetic checks whether the numbers are real and writes the fix for you.

Built by a team from OpenAI

We showed them their true cost per booked demo was $1,415, not the $8.88 their dashboard reported, then rebuilt bidding around real revenue.

B2B SaaS

EXAMPLE FINDING High impact

Your Meta Pixel fires PageView but never Purchase

The pixel loads and tracks visits, but the purchase event never fires, so Meta optimizes your spend toward clicks instead of buyers. You pay for traffic that will not convert.

Ad spend at risk

$4–9k/mo

Conversions untracked

Purchases

Conversion after fix ↑ +1.4%

Fix available · ready to ship

What's costing you

Pixels that fire PageView but not PurchaseThe tag loads and tracks visits, but the conversion event never fires, so your ad platforms optimize toward clicks instead of buyers.

Duplicate tags double-count conversionsA tag loaded twice, through the theme and a tag manager, counts every conversion twice and inflates every number you bid on.

Trackers fire before consentWhen pixels start before opt-in, consent tools and regulators can block them, and your measured conversions drop without warning.

No offline or Conversions API dataAd blockers and browser limits drop the browser pixel. Without server side conversions, a real share of your sales never reaches the ad platforms.

Attribution credits the wrong channelWhen events misfire, the conversion gets attributed to the wrong source, so you keep funding the campaigns that only look good on bad data.

How it works

1
We run your path to purchase and watch each conversion event

2
We flag missing, doubled, and pre-consent events, and broken attribution

3
We check for offline and Conversions API coverage

4
We hand you the fix for each, written and ready for your team

Questions

How do I know if my conversion tracking is broken?

The scan runs your purchase path and watches each event fire, then flags anything missing, doubled, or blocked by consent. You get a plain answer on which conversions are tracked and which are lost.

Why are my Google Ads conversions not matching my sales?

Usually because events double-count, fire late, or get blocked by consent, or because offline sales never make it back to Google. We show you the gap and the fix so your reported conversions match reality.

What is a Conversions API and do I need it?

The Conversions API sends conversions to ad platforms server side, so they survive the ad blockers and browser limits that drop the browser pixel. If a meaningful share of your conversions is going untracked, it is often the highest return fix. The scan tells you whether that is your situation.

Is this really free?

Yes. The scan is free, no install and no credit card. Enter your site and we check your tracking and show you what is broken, with the highest-impact fixes written for you.