Disapproved products

Products disapproved in Merchant Center? See exactly why, and fix it.

Tell us your store and email. We connect to your Merchant Center and your store, find exactly why each product is disapproved, and fix the data so it gets approved.

Thanks. We have .

We will email you the next steps to connect your Merchant Center and your store so we can find and fix the issues.

We connect to your Merchant Center and your store and fix the product-data problems disapproving your products, automatically. Enter your store and email to start.

Built by a team from OpenAI

After we fixed their checkout and cleaned up conversion tracking that was overcounting 10x, monthly purchases rose 48%.

Consumer wellness brand · ~$500K/mo

EXAMPLE FINDING High impact

A third of your catalog is disapproved over missing GTINs

Products without a valid GTIN get disapproved, so they never show in Shopping. We add the correct identifiers and attributes at the source, and the corrected data flows back to Merchant Center.

Products disapproved

120+

Revenue at risk

$4–9k/mo

Recovered after fix ↑ +1.5%

Fix available · ready to ship

What's costing you

Disapprovals you cannot see the scale ofThe dashboard buries how many products are down and why, so you keep paying for the catalog that still shows while the disapproved products earn nothing.

Missing or invalid GTINWithout a valid GTIN, brand, and category, products get disapproved or ranked poorly, and it is the most common disapproval reason.

Price and availability mismatchWhen the price or stock in your feed does not match your site, Google disapproves the product and loses trust in your feed.

Image and landing page issuesPlaceholder images, promotional overlays, and landing pages that do not match the listing all trigger disapprovals.

Missing required attributesGaps in the fields Google requires for your category hold products back from Shopping.

Policy disapprovalsRestricted categories, missing required info, and misrepresentation flags disapprove products and put the account at risk.

How it works

1
Connect your Merchant Center through the Content API and your store

2
We pull every disapproved product and its exact reason

3
We fix the underlying data: GTINs, attributes, categories, titles, and price or availability mismatches

4
Your corrected data flows back so products get approved

Questions

Why are my products disapproved in Google Merchant Center?

The most common reasons are missing or invalid GTINs, price and availability mismatches between your site and feed, image or landing page issues, missing required attributes, and policy flags like misrepresentation. We connect to your account and store, find which applies to each product, and fix the data.

How do I fix disapproved products in Merchant Center?

Each reason has a specific fix: add valid GTINs, align feed price and stock with your site, correct images and landing pages, fill required attributes, and resolve policy flags. We connect and fix the underlying data at the source, so the corrected products flow back and get approved.

What does a missing GTIN disapproval mean?

It means Google could not match your product to a known catalog item because the GTIN is missing or invalid, so it is disapproved. We find the affected products and add the correct GTIN, or apply the exemption where one applies.

Is this really free?

Yes. Enter your store and email, we send a short step to connect your Merchant Center and your store, then find and fix every disapproval. No credit card.