Your analytics may be counting every sale twice
Duplicate tags, misfiring events, and consent tools that break tracking quietly corrupt the numbers you run the business on. Your conversion rate looks better than it is, and your ad platforms bid against data that is not real.
Where website sites lose revenue
- Duplicate tags double-count conversionsA tag added twice, or through both the theme and a tag manager, counts every event twice and inflates every number downstream.
- Key events fire late, twice, or not at allPurchase and lead events often break after a theme or checkout change and no one notices, so your most important numbers are simply wrong.
- Consent tools silently drop your dataConsent mode and banners can block the very events you rely on, so measured conversions fall and you cannot tell a real drop from a tracking one.
- Your ad platforms bid on bad numbersWhen the conversion signal is wrong, Meta and Google optimize toward the wrong audiences, and you fund campaigns that only look good on corrupted data.
How Mimetic finds it and ships the fix
Mimetic walks your funnel the way a customer does and watches the tracking behind each step, so you see where the numbers break.
- We run the path to purchase or lead and watch every tracking event fire
- We flag duplicate tags, missing and double-fired events, and consent-driven data loss
- We show which of your numbers cannot be trusted and why
- We hand you the fix for each, written and ready for your team
When one purchase or lead event fails or double-fires, channel attribution goes wrong, and you keep funding the campaigns that look good on bad data. We saw one company whose true cost per booked demo was $1,415, not the $8.88 their dashboard reported.
Questions
Why is my Google Analytics double-counting?
Usually a tag loaded twice, through both the site and a tag manager, or a duplicate GA4 property. The scan finds the duplicate, shows which events it inflates, and gives you the fix.
How do I know if my conversion tracking is accurate?
We run your actual purchase or lead path and watch each event fire, then flag anything missing, doubled, or blocked by consent. You get a plain answer on which numbers are safe to spend against.
Could bad tracking be wasting my ad budget?
Yes. Ad platforms optimize toward whatever conversion signal you send them, so double-counted or misfired events push spend toward the wrong audiences. Fixing the signal is often the highest-return change you can make.
Is this really free?
Yes. The scan is free, no install and no credit card. Enter your site and we check your tracking and show you what is wrong, with the highest-impact fixes written for you.