Analytics accuracy audit

Your analytics may be counting every sale twice

See whether your tags double-count sales, whether attribution is broken, and whether the numbers you spend against are real, with the fix written for you.

Dashboards show you the numbers. Mimetic checks whether the numbers are true and writes the fix for you.

Built by a team from OpenAI

We showed them their true cost per booked demo was $1,415, not the $8.88 their dashboard reported, then rebuilt bidding around real revenue.

B2B SaaS

EXAMPLE FINDING High impact

Two analytics tags count every sale twice

The site loads two copies of the same tag, so every purchase is counted twice. Your conversion rate looks inflated, and your ad platforms optimize and bid on numbers that are not real.

Ad spend on bad data

$4–9k/mo

Events affected

Every sale

Conversion after fix ↑ +1.4%

Fix available · ready to ship

What's costing you

Duplicate tags double-count conversionsA tag added twice, or through both the theme and a tag manager, counts every event twice and inflates every number downstream.

Key events fire late, twice, or not at allPurchase and lead events often break after a theme or checkout change and no one notices, so your most important numbers are simply wrong.

Consent tools silently drop your dataConsent mode and banners can block the very events you rely on, so measured conversions fall and you cannot tell a real drop from a tracking one.

Your ad platforms bid on bad numbersWhen the conversion signal is wrong, Meta and Google optimize toward the wrong audiences, and you fund campaigns that only look good on corrupted data.

How it works

1
We run the path to purchase or lead and watch every tracking event fire

2
We flag duplicate tags, missing and double-fired events, and consent-driven data loss

3
We show which of your numbers cannot be trusted and why

4
We hand you the fix for each, written and ready for your team

Questions

Why is my Google Analytics double-counting?

Usually a tag loaded twice, through both the site and a tag manager, or a duplicate GA4 property. The scan finds the duplicate, shows which events it inflates, and gives you the fix.

How do I know if my conversion tracking is accurate?

We run your actual purchase or lead path and watch each event fire, then flag anything missing, doubled, or blocked by consent. You get a plain answer on which numbers are safe to spend against.

Could bad tracking be wasting my ad budget?

Yes. Ad platforms optimize toward whatever conversion signal you send them, so double-counted or misfired events push spend toward the wrong audiences. Fixing the signal is often the highest-return change you can make.

Is this really free?

Yes. The scan is free, no install and no credit card. Enter your site and we check your tracking and show you what is wrong, with the highest-impact fixes written for you.