You may be paying for clicks and not know which produce cases
A personal injury click can cost more than almost any other keyword. If your call tracking and intake-form tracking are broken, double-counting, or not tied to the campaign that produced the lead, you cannot tell which ads produce signed cases, so you keep funding the ones that only look good.
Where law firm sites lose revenue
- Calls are not tracked to the campaignMost case leads call. If the call is not tied back to the ad, keyword, or page that produced it, you are optimizing paid search blind on the channel that matters most.
- Intake-form conversions double-count or misfireA form event fired twice, or through both the theme and a tag manager, inflates leads and hides the ones that never fired, so your cost per case lead is simply wrong.
- Consent tools drop your conversion dataConsent mode and banners can block the very events you rely on, so measured leads fall and you cannot tell a real drop from a tracking one.
- You bid the most expensive keywords on wrong numbersLegal is among the priciest paid search there is. When the conversion signal is wrong, Google optimizes toward the wrong clicks and you fund them at premium prices.
How Mimetic finds it and ships the fix
Mimetic walks your intake path the way a prospective client does and watches the tracking behind each step, so you see where your case-lead data breaks.
- We run the path to a call and an intake-form submission and watch every tracking event
- We flag calls not tied to source, double-fired or missing form events, and consent-driven loss
- We show which of your lead numbers cannot be trusted and why
- We hand you the fix for each, written and ready for your team
Case leads come by phone, and phone is the hardest to attribute, so firms optimize paid search on form fills alone and misjudge every campaign. We saw one business whose true cost per lead was $1,415, not the $8.88 its dashboard reported.
Questions
How do I know which ads produce signed cases?
The scan checks whether your calls and intake forms are tracked back to the campaign, keyword, and page that produced them. Where the link is broken, you get the fix, so you can finally tell which ads produce cases and which just spend.
Why is my cost per case lead wrong?
Usually because calls are not attributed and form events double-count or misfire, so the number is off in both directions. We run your intake path, watch the events, and show you exactly where the count breaks.
Do you check call tracking?
Yes. Calls are how most case leads come in and the hardest to attribute, so we check whether your call tracking ties the call back to its source, which is where firms waste the most paid-search budget.
Is this really free?
Yes. The scan is free, no install and no credit card. Enter your firm site and we check your lead tracking and show you what is wrong, with the highest-impact fixes written for you.