Law firm lead-tracking audit

You may be paying for clicks and not know which produce cases

See whether your calls and intake forms are tracked to the campaign that produced them, whether leads are double-counted, and get the fix written for you.

Dashboards show you clicks. Mimetic checks whether your case leads are tracked accurately and writes the fix for you.

Built by a team from OpenAI

Their site pushed every mobile caller to a form instead of a tap-to-call, and the intake form failed a screen reader. We fixed both; signed consultations from the website rose 41%.

Personal injury firm

EXAMPLE FINDING High impact

Your intake calls are not tied to the ad that produced them

Calls from the site are not tracked back to the campaign, and the intake form fires its conversion twice, so your cost per case lead is wrong in both directions. You cannot tell which ads produce signed cases, so budget goes to the wrong ones.

Ad spend on bad data

$5–20k/mo

Leads affected

Calls + forms

Conversion after fix ↑ +1.6%

Fix available · ready to ship

What's costing you

Calls are not tracked to the campaignMost case leads call. If the call is not tied back to the ad, keyword, or page that produced it, you are optimizing paid search blind on the channel that matters most.

Intake-form conversions double-count or misfireA form event fired twice, or through both the theme and a tag manager, inflates leads and hides the ones that never fired, so your cost per case lead is simply wrong.

Consent tools drop your conversion dataConsent mode and banners can block the very events you rely on, so measured leads fall and you cannot tell a real drop from a tracking one.

You bid the most expensive keywords on wrong numbersLegal is among the priciest paid search there is. When the conversion signal is wrong, Google optimizes toward the wrong clicks and you fund them at premium prices.

How it works

1
We run the path to a call and an intake-form submission and watch every tracking event

2
We flag calls not tied to source, double-fired or missing form events, and consent-driven loss

3
We show which of your lead numbers cannot be trusted and why

4
We hand you the fix for each, written and ready for your team

Questions

How do I know which ads produce signed cases?

The scan checks whether your calls and intake forms are tracked back to the campaign, keyword, and page that produced them. Where the link is broken, you get the fix, so you can finally tell which ads produce cases and which just spend.

Why is my cost per case lead wrong?

Usually because calls are not attributed and form events double-count or misfire, so the number is off in both directions. We run your intake path, watch the events, and show you exactly where the count breaks.

Do you check call tracking?

Yes. Calls are how most case leads come in and the hardest to attribute, so we check whether your call tracking ties the call back to its source, which is where firms waste the most paid-search budget.

Is this really free?

Yes. The scan is free, no install and no credit card. Enter your firm site and we check your lead tracking and show you what is wrong, with the highest-impact fixes written for you.