1. Information We Collect
When you use Mimetic, we collect:
- Business Email: To send you analysis results and communicate with you
- Website URL: The website you submit for analysis
- Analysis Data: Information gathered from publicly available sources about the submitted website
- Consent Preferences: Your choices regarding email communications
- Usage Data: How you interact with our service (timestamps, IP addresses, browser information)
- Google Analytics Data: If you connect your Google Analytics account, we collect analytics data as described in Section 3a below
2. How We Use Your Information
- To provide you with the requested Free Growth Analysis
- To send you your analysis results via email
- To send you marketing communications (only if you opted in)
- To improve our service and user experience
- To comply with legal obligations
3. Email Communications
We send two types of emails:
- Transactional Emails: Analysis results and service-related communications (required)
- Marketing Emails: Tips, updates, and insights (optional - you can opt out at any time)
You can unsubscribe from marketing emails at any time using the link in any email or by visiting your unsubscribe link.
3a. Google Analytics Integration (Optional)
Mimetic offers an optional integration with Google Analytics 4 to provide enhanced insights based on your actual website traffic data. This integration is completely optional and requires your explicit authorization.
What We Access
If you choose to connect your Google Analytics account, we access:
- Account Information: Your Google account email address and list of GA4 properties
- Analytics Data: Traffic metrics, user engagement data, traffic sources, geographic data, device information, page performance, conversion data, and demographic data (if available)
- Search Console Data: Search queries, click-through rates, search positions, and landing page performance data (if you authorize Search Console access)
- Property Configuration Access: Permission to view and configure custom dimensions in your GA4 property to enable advanced tracking features
- OAuth Tokens: Access tokens and refresh tokens to maintain secure connection to your GA account
How We Use This Data
- To provide you with data-driven marketing insights and recommendations
- To analyze your website's traffic patterns and user behavior
- To identify growth opportunities and marketing optimization strategies
- To benchmark your performance against industry standards
- To create periodic analytics snapshots for trend analysis
- To automatically configure missing custom dimensions in your GA4 property (with your explicit consent), eliminating manual setup and ensuring proper tracking configuration
- To detect tracking gaps and provide implementation recommendations
Data Storage and Security
We implement strict security measures for GA integration:
- OAuth tokens are encrypted and stored securely in our database
- We request read access to your analytics data and limited configuration access to create custom dimensions only when you explicitly authorize it
- When creating custom dimensions, we only ADD new tracking parameters - we never modify or delete existing data or configuration
- Analytics snapshots are stored with your company profile to enable historical analysis
- We do not share your GA data with third parties
- All configuration changes are logged and can be reviewed at any time
Your Control
You maintain full control over this integration:
- The GA integration is completely optional - you can use Mimetic without it
- Custom dimension creation requires your explicit consent - we will never modify your GA4 property without permission
- You will see exactly which dimensions will be created before any changes are made
- You can disconnect your GA account at any time from your company dashboard
- You can revoke access through your Google Account settings at any time
- When you disconnect, we stop accessing new data immediately
- Any custom dimensions created by Mimetic remain in your GA4 property (as they are your data), but we stop using them
Data Retention After Disconnection
When you disconnect your Google Analytics integration:
- OAuth tokens are immediately deleted from our system
- We stop accessing any new data from your GA account
- Historical analytics snapshots are retained for 90 days to maintain trend analysis, then automatically deleted
- You can request immediate deletion of all GA-related data by contacting us
Google OAuth Compliance
Our use of Google Analytics data complies with Google API Services User Data Policy, including the Limited Use requirements. We:
- Only access data necessary to provide our analytics insights service
- Do not transfer your Google user data to third parties
- Do not use your data for advertising purposes
- Maintain secure data handling practices
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your data:
- With service providers who help us operate our service (e.g., email delivery)
- When required by law or to protect our rights
- In connection with a business transaction (merger, acquisition)
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.
6. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Withdraw consent at any time
To exercise these rights, contact us at: contact@trymimetic.com
7. Cookies and Tracking
We use minimal cookies and tracking technologies to provide and improve our service.
Website Visitor Identification
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses.
You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
We do not use third-party advertising cookies beyond what is described above.
8. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. You may request deletion at any time.
9. Children's Privacy
Our service is not intended for individuals under 18. We do not knowingly collect data from children.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of material changes by email or through our service.
11. Contact Us
If you have questions about this privacy policy, please contact us: