1. Information We Collect
When you use Mimetic, we collect:
- Business Email: To send you analysis results and communicate with you
- Website URL: The website you submit for analysis
- Analysis Data: Information gathered from publicly available sources about the submitted website
- Consent Preferences: Your choices regarding email communications
- Usage Data: How you interact with our service (timestamps, IP addresses, browser information)
- Google Analytics Data: If you connect your Google Analytics account, we collect analytics data as described in Section 3a below
2. How We Use Your Information
- To provide you with the requested Free Growth Analysis
- To send you your analysis results via email
- To send you marketing communications (only if you opted in)
- To improve our service and user experience
- To comply with legal obligations
3. Email Communications
We send two types of emails:
- Transactional Emails: Analysis results and service-related communications (required)
- Marketing Emails: Tips, updates, and insights (optional - you can opt out at any time)
You can unsubscribe from marketing emails at any time using the link in any email or by visiting your unsubscribe link.
3b. AI Receptionist Service (SMS and Voice)
Mimetic offers an AI-powered receptionist service to help businesses manage customer inquiries and bookings. When you use this service, we collect and process additional information:
Information We Collect
- Phone Numbers: Your business phone number and phone numbers of customers who contact you
- Call Recordings: Audio recordings of phone conversations with the AI receptionist
- Call Transcriptions: Text transcriptions of phone conversations
- SMS Messages: Text message content sent to and from your business number
- Customer Inquiry Details: Information about the customer's project, service request, and contact preferences
- Booking Information: Scheduling details, appointment times, and calendar links
How We Use This Information
- To provide automated receptionist services and respond to customer inquiries
- To send SMS notifications with booking links and appointment confirmations
- To notify you (the business owner) about new leads via SMS
- To maintain records of customer interactions for quality assurance
- To improve our AI receptionist's accuracy and performance
- To provide you with summaries and transcripts of customer interactions
SMS Communications
When customers contact your AI receptionist, we may send SMS messages containing:
- Booking confirmation links (e.g., calendar scheduling links)
- Appointment status updates and reminders
- Follow-up information about services discussed
Message Frequency: Message frequency varies based on customer interactions and booking activities. Standard message and data rates may apply.
Opt-Out: Customers can opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP.
Call Recording Notice
All phone calls with our AI receptionist are recorded for quality assurance, training, and to provide you with accurate summaries of customer interactions. By calling our AI receptionist phone number, callers consent to being recorded.
Consent and Opt-In
Customers who contact your business via the AI receptionist number consent to receive SMS communications by:
- Calling the AI receptionist phone number and requesting information or booking services
- Providing their phone number during the call for follow-up communications
- Requesting booking links or appointment confirmations
This constitutes express consent to receive transactional SMS messages related to their inquiry.
Data Retention
- Call recordings and transcriptions are retained for 90 days unless you request longer retention
- SMS message logs are retained for up to 1 year for compliance and quality purposes
- Lead information (names, phone numbers, project details) is retained in your account unless you request deletion
Your Control
- As a business owner, you can access all call recordings and transcripts through your dashboard
- You can request deletion of specific recordings or customer data at any time
- You can disable the AI receptionist service at any time
- Customers can request deletion of their information by contacting your business or us directly
Third-Party Services
Our AI receptionist service uses the following third-party providers:
- Twilio: For SMS delivery and phone number management
- Bland.ai: For AI-powered voice conversation capabilities and call recording
- Google Calendar: For booking link generation and appointment scheduling (if integrated)
These providers process data on our behalf and are bound by strict data processing agreements.
3a. Google Analytics Integration (Optional)
Mimetic offers an optional integration with Google Analytics 4 to provide enhanced insights based on your actual website traffic data. This integration is completely optional and requires your explicit authorization.
What We Access
If you choose to connect your Google Analytics account, we access:
- Account Information: Your Google account email address and list of GA4 properties
- Analytics Data: Traffic metrics, user engagement data, traffic sources, geographic data, device information, page performance, conversion data, and demographic data (if available)
- Search Console Data: Search queries, click-through rates, search positions, and landing page performance data (if you authorize Search Console access)
- Property Configuration Access: Permission to view and configure custom dimensions in your GA4 property to enable advanced tracking features
- OAuth Tokens: Access tokens and refresh tokens to maintain secure connection to your GA account
How We Use This Data
- To provide you with data-driven marketing insights and recommendations
- To analyze your website's traffic patterns and user behavior
- To identify growth opportunities and marketing optimization strategies
- To benchmark your performance against industry standards
- To create periodic analytics snapshots for trend analysis
- To automatically configure missing custom dimensions in your GA4 property (with your explicit consent), eliminating manual setup and ensuring proper tracking configuration
- To detect tracking gaps and provide implementation recommendations
Data Storage and Security
We implement strict security measures for GA integration:
- OAuth tokens are encrypted and stored securely in our database
- We request read access to your analytics data and limited configuration access to create custom dimensions only when you explicitly authorize it
- When creating custom dimensions, we only ADD new tracking parameters - we never modify or delete existing data or configuration
- Analytics snapshots are stored with your company profile to enable historical analysis
- We do not share your GA data with third parties
- All configuration changes are logged and can be reviewed at any time
Your Control
You maintain full control over this integration:
- The GA integration is completely optional - you can use Mimetic without it
- Custom dimension creation requires your explicit consent - we will never modify your GA4 property without permission
- You will see exactly which dimensions will be created before any changes are made
- You can disconnect your GA account at any time from your company dashboard
- You can revoke access through your Google Account settings at any time
- When you disconnect, we stop accessing new data immediately
- Any custom dimensions created by Mimetic remain in your GA4 property (as they are your data), but we stop using them
Data Retention After Disconnection
When you disconnect your Google Analytics integration:
- OAuth tokens are immediately deleted from our system
- We stop accessing any new data from your GA account
- Historical analytics snapshots are retained for 90 days to maintain trend analysis, then automatically deleted
- You can request immediate deletion of all GA-related data by contacting us
Google OAuth Compliance
Our use of Google Analytics data complies with Google API Services User Data Policy, including the Limited Use requirements. We:
- Only access data necessary to provide our analytics insights service
- Do not transfer your Google user data to third parties
- Do not use your data for advertising purposes
- Maintain secure data handling practices
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your data:
- With service providers who help us operate our service (e.g., email delivery)
- When required by law or to protect our rights
- In connection with a business transaction (merger, acquisition)
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.
6. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Withdraw consent at any time
To exercise these rights, contact us at: contact@trymimetic.com
7. Cookies and Tracking
We use minimal cookies and tracking technologies to provide and improve our service. We do not use third-party advertising cookies.
8. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. You may request deletion at any time.
9. Children's Privacy
Our service is not intended for individuals under 18. We do not knowingly collect data from children.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of material changes by email or through our service.
11. Contact Us
If you have questions about this privacy policy, please contact us: