Terms of Service

Last updated: June 01, 2026

1. Acceptance of Terms

By accessing or using Mimetic (the "Service"), operated by Mimetic Inc ("Mimetic", "we", "us", or "our"), you agree to be bound by these Terms of Service ("Terms") and all applicable laws and regulations. If you do not agree, do not use the Service. Your use of the Service is also governed by our Privacy Policy.

2. Description of the Service

Mimetic provides automated growth analysis for websites. The Service crawls publicly available pages, optionally connects to third-party data sources you authorize, and generates audit reports, recommendations, and prioritized issue lists.

2.1 Site Audits and Reports

The Service includes website audits in which a submitted URL is crawled and analyzed for technical, conversion, and growth signals. A report is generated and delivered by email or via a unique report URL. Free audits are subject to per-email rate limits. Reports may be email-gated.

2.2 Google Analytics 4 and Search Console Integration (Optional)

If you connect Google Analytics 4 ("GA4") or Google Search Console, the Service uses the read-only scopes you authorize (typically analytics.readonly and webmasters.readonly) to retrieve traffic, engagement, acquisition, conversion, page-performance, and search-query data. The Service uses this data to generate insights, benchmark performance, detect tracking gaps, and produce recommendations specific to your property.

You can revoke access at any time from within the Service or from your Google Account. When you disconnect, the Service stops fetching new data and deletes the stored OAuth tokens. See our Privacy Policy for retention of historical snapshots.

2.3 GitHub App and Code Agent (Optional)

If you install the Rerun Code Agent GitHub App, the Service can access selected repositories under the permissions you approve. Depending on those permissions, the Service may:

  • Read repository contents to build a bounded code context for the issue being fixed.
  • Create branches, push commits, and open or update pull requests proposing fixes for findings from your audit.
  • Read and write pull-request and issue comments, and trigger preview deployment workflows where configured.

The Service uses short-lived GitHub installation tokens and does not request personal access tokens. You retain full ownership of your code and full control over which pull requests are merged. You may uninstall the GitHub App at any time from your GitHub account settings.

3. Google API Services User Data Policy and Limited Use

Mimetic's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

3.1 Permitted Use

Mimetic uses Google user data only to provide and improve the user-facing features of the Service that are prominent in the user interface — for example, generating analytics insights from your GA4 and Search Console data, producing audit reports, and detecting tracking gaps. Google user data is not used for any purpose unrelated to providing or improving these user-facing features.

Mimetic may publicly display aggregated, non-identifiable statistics derived from authorized integrations (for example, total annual visitors or revenue tracked across all connected customer properties) to describe the scale of its customer base. Such aggregate statistics do not identify any individual user, property, account, or organization.

3.2 No Advertising

Mimetic does not use Google user data to serve advertisements, including personalized, retargeted, contextual, or interest-based advertising, and does not use Google user data to build or enrich advertising audiences, profiles, or lookalike segments.

3.3 No Sale of Google User Data

Mimetic does not sell, rent, license, or otherwise monetize Google user data to data brokers, advertisers, or any other third parties.

3.4 No Transfer of Google User Data Except for Permitted Purposes

Mimetic does not transfer Google user data to other applications, parties, or services except as strictly necessary for one of the following permitted purposes:

  • Providing or improving user-facing features. Where required to deliver a feature you are using, Mimetic may transmit limited Google user data to (a) infrastructure providers acting on Mimetic's behalf, such as Google Cloud Platform, on which the Service is hosted, and (b) the AI providers Mimetic uses to generate audit insights, summaries, and recommendations from your data — currently Google Vertex AI (Gemini), Anthropic, and OpenAI. These providers are bound by contractual obligations under their standard enterprise API terms that (i) prohibit the provider from using the data to train its general-purpose models or for the provider's own purposes, and (ii) limit retention to what is necessary to perform the requested processing and to meet the provider's safety, abuse-prevention, and legal obligations. Mimetic does not transmit Google user data to image- or video-generation providers or to any other third party.
  • Compliance with applicable law. Where required by valid legal process or applicable law.
  • Merger, acquisition, or sale of assets. In connection with a merger, acquisition, or sale of assets, only after providing notice to affected users and an opportunity to consent or to delete their data, in accordance with applicable law.
  • Security and abuse prevention. As reasonably necessary to detect, investigate, or prevent fraud, abuse, or threats to the security of the Service or its users.

3.5 No Human Reading Except for Permitted Purposes

Mimetic does not allow humans to read your Google user data except in the following narrowly limited cases:

  • With your affirmative agreement, for specific support, troubleshooting, or transactional purposes you have requested.
  • Where necessary for security purposes, such as investigating abuse, fraud, or a security incident.
  • To comply with applicable law.
  • Where the data has been aggregated and used for internal operations in accordance with applicable privacy and other legal requirements (for example, aggregate usage analytics that do not identify individual users or properties).

3.6 Scope Minimization

Mimetic requests only the OAuth scopes necessary to provide the features you are using and does not retain access to scopes after you disconnect the integration.

3.7 Revocation and Deletion

You may revoke Mimetic's access to your Google data at any time by disconnecting the integration within the Service or by visiting your Google Account permissions page. When you disconnect, Mimetic promptly deletes the stored OAuth access and refresh tokens. Retention of any historical analytics snapshots derived from your Google data is governed by our Privacy Policy; you may request earlier deletion of such snapshots by contacting us at contact@trymimetic.com.

3.8 Relationship to Google's Terms

Your use of the Google APIs and the underlying Google services through Mimetic is also governed by the Google APIs Terms of Service, the Google Analytics Terms of Service, and the Google Privacy Policy. You are responsible for ensuring your authorization for Mimetic to access your Google data is consistent with those terms and with any obligations you owe to the end users whose data is contained in your Google properties.

4. User Obligations and Acceptable Use

You agree to:

  • Provide accurate information, including a valid business email address.
  • Only submit websites, analytics properties, and repositories that you own or are authorized to analyze, connect, or modify.
  • Comply with the terms of all third-party services you connect (Google, GitHub, and any others).
  • Not use the Service for any unlawful, fraudulent, or abusive purpose, including violation of any third party's intellectual property, privacy, or contractual rights.
  • Not attempt to reverse engineer, scrape, decompile, or otherwise extract the source code, models, or proprietary logic of the Service, except as expressly permitted by law.
  • Not interfere with, abuse, or attempt to overwhelm the Service or its underlying infrastructure.

5. Reports, Recommendations, and No Professional Advice

Audits, reports, recommendations, rankings, fix proposals, and any other Service output are generated through automated analysis and AI tooling. You acknowledge that:

  • Output is informational and is not financial, legal, tax, accounting, security, or other professional advice.
  • Output may contain errors, omissions, or inaccuracies, and should be evaluated in the context of your specific business.
  • Business and technical outcomes depend on many factors beyond the Service's analysis. We make no guarantee of any specific result.
  • You should consult qualified professionals before making material business, technical, or financial decisions based on Service output.

6. Intellectual Property and Data Ownership

The Service — including its software, models, prompts, audit methodology, ranking logic, UI, and brand — is owned by Mimetic Inc and is protected by copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service in accordance with these Terms.

You retain full ownership of all data and content you submit to the Service or that the Service accesses through integrations you authorize, including your website content, GA4 and Search Console data, and source code. By using the Service, you grant Mimetic a non-exclusive, worldwide license to access, store, process, transmit, and analyze that data solely as needed to provide, secure, and improve the Service.

7. Service Tiers

The Service offers free and paid features. Rate limits, feature availability, and pricing may change without notice. Material changes affecting paid features will be communicated through the Service.

8. Service Availability and Modifications

We aim to keep the Service available but do not guarantee uninterrupted access. We may add, modify, suspend, or discontinue features at any time, and may impose, modify, or remove rate limits without notice.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or uninterrupted operation. We make no warranty that the Service or any output, recommendation, or fix will meet your requirements or produce any particular business outcome.

10. Limitation of Liability

To the maximum extent permitted by law:

  • Mimetic Inc shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity.
  • Our total cumulative liability for any claim arising out of or related to the Service shall not exceed the greater of (i) one hundred US dollars ($100) or (ii) the total fees you paid to Mimetic for the Service in the twelve (12) months preceding the event giving rise to the claim.
  • We are not responsible for business, technical, security, or other decisions made by you based on Service output, including any code change merged into your repositories.

11. Indemnification

You agree to defend, indemnify, and hold harmless Mimetic Inc, its officers, employees, and agents from any claims, damages, liabilities, losses, and expenses (including reasonable attorneys' fees) arising out of your use of the Service, your violation of these Terms, your violation of any third-party right (including any website, analytics property, or repository you submit), or your breach of any third-party service's terms.

12. Privacy

Use of the Service is governed by our Privacy Policy, which describes how we collect, use, share, and retain information. By using the Service, you acknowledge that you have read and understand the Privacy Policy.

13. Termination

You may stop using the Service at any time, disconnect any third-party integration, uninstall the GitHub App, and request deletion of your data as described in the Privacy Policy. We may suspend or terminate your access to the Service at any time, with or without notice, for any reason, including suspected breach of these Terms, abuse of the Service, or risk to other users.

14. Changes to These Terms

We may modify these Terms from time to time. The "Last updated" date above shows when these Terms were last revised. If a change is material, we may provide additional notice through the Service or by email. Your continued use of the Service after a change becomes effective constitutes acceptance of the modified Terms.

15. Governing Law and Disputes

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law provisions. Any dispute arising out of or related to these Terms or the Service shall be resolved in the state or federal courts located in Delaware, and you consent to personal jurisdiction in those courts.

16. Contact

For questions about these Terms, please contact us:

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