Terms of Service

Last updated: October 2025

1. Acceptance of Terms

By accessing and using Mimetic ("the Service"), you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using the Service.

2. Description of Service

Mimetic provides a Free Growth Analysis and strategic recommendations based on publicly available information about websites and businesses. The Service analyzes marketing positioning, competitive landscape, and provides actionable insights.

Google Analytics Integration (Optional)

As an optional enhancement, Mimetic offers integration with Google Analytics 4 (GA4) to provide data-driven insights based on your actual website traffic. This integration:

  • Requires your explicit authorization through Google OAuth
  • Provides read access to your GA4 analytics data and Google Search Console data (if authorized)
  • Enables enhanced marketing insights and recommendations based on real traffic data
  • May include automated configuration of custom dimensions in your GA4 property to enable advanced tracking (only with your explicit consent)
  • Can be disconnected at any time without affecting core service functionality
  • Is subject to additional terms outlined in our Privacy Policy

GA4 Property Configuration

When you authorize Mimetic to configure your GA4 property, you understand and agree that:

  • We may create custom dimensions in your GA4 property to enable advanced tracking features
  • You will always see a preview of what will be created before any changes are made
  • We only ADD new custom dimensions - we never modify, delete, or alter your existing data or configuration
  • These custom dimensions remain in your GA4 property even after disconnecting Mimetic (as they are part of your property configuration)
  • You can manually remove any dimensions created by Mimetic through your GA4 admin interface at any time
  • You retain full ownership and control of your GA4 property and all its configuration
  • Mimetic is not liable for any unintended consequences of dimension creation, though we take reasonable care to ensure proper implementation

3. User Obligations

You agree to:

  • Provide accurate and truthful information
  • Use a valid business email address
  • Only submit websites you have authorization to analyze
  • Only connect Google Analytics accounts that you own or have explicit permission to access
  • Ensure you have the legal right to share analytics data from connected accounts
  • Not use the Service for any unlawful purpose
  • Not attempt to reverse engineer or copy our technology
  • Not abuse, harass, or harm the Service or other users

4. Analysis Results and Accuracy

The Service provides automated analysis based on publicly available data and AI-powered insights. While we strive for accuracy and relevance, you acknowledge that:

  • Analysis results are generated through automated processes and may not capture all nuances of your business
  • Recommendations should be evaluated in the context of your specific situation and business objectives
  • Business outcomes depend on many factors beyond our analysis and recommendations

We encourage you to use our analysis as a strategic input alongside other sources of information. You should consult with qualified professionals before making significant business decisions.

5. Intellectual Property

The Service and its original content, features, and functionality are owned by Mimetic Inc and are protected by international copyright, trademark, and other intellectual property laws.

You retain ownership of any data you submit. By using the Service, you grant us a license to use, process, and analyze submitted data to provide the Service.

6. Limitation of Liability

To the maximum extent permitted by law:

  • Mimetic Inc shall not be liable for any indirect, incidental, special, or consequential damages
  • Our total liability shall not exceed the amount you paid for the Service (if any)
  • We are not responsible for business decisions made based on our analysis
  • We are not liable for data loss, service interruptions, or technical failures

7. Service Availability

We strive to maintain high service availability but do not guarantee uninterrupted access. We may modify, suspend, or discontinue the Service at any time without notice.

8. Service Tiers

We offer both free and paid tiers of the Service:

  • Free Tier: Includes access to core analysis features with usage limits designed to provide meaningful value for exploring the Service
  • Paid Tier: Provides expanded access, priority processing, and additional features for professional and enterprise use

We reserve the right to modify tier features and limits at any time. You will be notified of any changes that materially affect your service level.

9. Privacy

Your use of the Service is also governed by our Privacy Policy. Please review it to understand our data practices.

10. Termination

We may terminate or suspend your access to the Service immediately, without prior notice, for any reason, including breach of these Terms.

11. Indemnification

You agree to indemnify and hold harmless Mimetic Inc from any claims, damages, or expenses arising from your use of the Service or violation of these Terms.

12. Changes to Terms

We reserve the right to modify these Terms at any time. Continued use of the Service after changes constitutes acceptance of the modified Terms.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law provisions.

14. Contact

For questions about these Terms, please contact us:

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