Are you measuring what actually matters?

Verify that form submissions, purchases, signups, and other key actions are being tracked — many businesses think they are, but aren't.

Check that Google Analytics, Meta Pixel, and other tracking tags are properly installed and firing on every page that matters.

Find out if you're properly attributing conversions to the right channels, or if you're giving all the credit to the last click.

Nearly three-quarters of businesses are missing key conversion events, making it impossible to know which marketing efforts actually work.

Without proper attribution, you can't tell which campaigns drive revenue. The result: budget allocated to channels that feel good but don't convert.

The most common analytics setup we find: Google Analytics installed but no conversion goals configured. You're collecting data you'll never use.