Best Meta Ads Campaign Structure for DTC in 2026 - #NYTechWeek

This isn’t another boring panel. It’s actually a fun one. Join us for an insightful conversation followed by drinks and bites on a rooftop with the DTC ecom crowd. AI is changing how Meta ads work faster than most brands can keep up. What used to be best practice just a year ago already feels outdated. This panel brings together operators and founders working hands-on with Meta ads to talk about what’s actually working right now. We’ll cover: • How campaign structures are changing in 2026 • What still matters and what doesn’t anymore • How to think about testing, scaling, and consolidation • The role of creative, data, and attribution in performance • Real examples from brands actively spending on Meta Our panelists: • Yiqi Wu - Founder & CEO @ Meta • Charles Tichenor - Founder @ Disrupter School • Lee Bissonnette - CEO @ Brand X Commerce Agenda: 5:00 pm – Doors open 5:45 – 6:30 pm – Panel at the Innovation Hub 6:30 – 8:00 pm – Rooftop hangs with drinks, snacks, and the DTC crowd This is an invite-only event with a curated group of founders and operators, so expect a higher signal room and more brands. About Aimerce: Did you know that third-party cookie deprecation and iOS changes have reduced audience tracking by 40%? As a brand founder and marketer, you need to focus on your campaigns. Let Aimerce handle your pixel headaches. Meta and Google ads rely on a strong data feedback loop to train algorithms and reach the right audiences. Aimerce help Shopify brands build pixels on steroids for Meta/Google and Klaviyo. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.