NY Tech Week: Panel & Rooftop Party

This isn’t another boring panel. It’s actually a fun one. Join us for an insightful conversation followed by drinks and bites on a rooftop with the DTC ecom crowd. AI is changing how Meta ads work faster than most brands can keep up. What used to be best practice just a year ago already feels outdated. This panel brings together operators and founders working hands-on with Meta ads to talk about what’s actually working right now. We’ll cover: • How campaign structures are changing in 2026 • What still matters and what doesn’t anymore • How to think about testing, scaling, and consolidation • The role of creative, data, and attribution in performance • Real examples from brands actively spending on Meta Our Panelists: Yiqi Wu - Founder & CEO of Aimerce Yiqi is the founder of Aimerce, a first-party data intelligence app for Shopify brands, designed to address today's data tracking challenges. Before launching Aimerce, she spent a decade as an engineering lead at Meta and Reddit, where she helped create Instagram Stories and Direct Messaging. Charles Tichenor - Founder of Disrupter School Charley is on a mission to help media buyers and entrepreneurs master Meta ads — not with hacks or recycled “best practices,” but with proven systems that actually scale. He's spent over $1B on Meta ads, scaled brands from $50K/month to $1M/week, and trained students who’ve gone on to build agencies, exit companies, and hit major revenue milestones. Lee Bissonnette - Co-Founder & CEO of Brand X Commerce Former VP/SVP of Bloomingdales.com, Delia's, Bliss (Spa), Hunter Boots & Nine West among others.  $5 to $45 Million retail ecommerce operator with repeated demonstrated experience running multi-brand platforms up to $170 million. Lee's teams have achieved over $1 billion in online sales over his career- launching and growing some of the world's most iconic brands. Agenda: 5:00 pm – Doors open 5:45 – 6:30 pm – Panel at the Innovation Hub 6:30 – 8:00 pm – Rooftop hangs with drinks, snacks, and the DTC crowd This is an invite-only event with a curated group of founders and operators, so expect a higher signal room and more brands. About Aimerce: Did you know that third-party cookie deprecation and iOS changes have reduced audience tracking by 40%? As a brand founder and marketer, you need to focus on your campaigns. Let Aimerce handle your pixel headaches. Meta and Google ads rely on a strong data feedback loop to train algorithms and reach the right audiences. Aimerce help Shopify brands build pixels on steroids for Meta/Google and Klaviyo.