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playboy.com

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Revenue
$100M - $180M

playboy.com Revenue and Company Metrics

Estimated Annual Revenue
$100M - $180M

Estimate based on public data analysis. A heritage IP holding company surviving on high-margin global licensing royalties while attempting to convert broad brand recognition into a sustainable digital membership model.

playboy.com Pricing

Pricing Model

Two annual membership tiers: a Digital-only plan for $79/year and a Print + Digital plan for $149/year.

playboy.com Competitors by Market Segment

Top Rung (The New Incumbent)
OnlyFans
Middle Rung (The Sanitized Lifestyle)
GQ Esquire
Lower Rung (The Commodity)
Pornhub X (Twitter)

Competitive landscape based on market segment analysis and industry data.

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Frequently Asked Questions

What is playboy.com's estimated revenue?

Based on our analysis of public data, playboy.com's estimated revenue is approximately $100M - $180M.

Who are playboy.com's competitors?

Based on market analysis, playboy.com competes with OnlyFans, GQ, Esquire, Pornhub, and X (Twitter) . See the competitive landscape section above for a complete breakdown by market segment.

How much does playboy.com cost?

Two annual membership tiers: a Digital-only plan for $79/year and a Print + Digital plan for $149/year.