Acquisition-to-action journey
Review landing pages, pricing, signup or demo forms, checkout, and the paths between them.
Growth audit
Free growth audit: find where your funnel leaks.
Run one outside-in audit of the live conversion journey: landing pages, mobile paths, forms or checkout, speed, trust, and measurement gaps, ranked by business impact.
A growth audit should end in prioritized action. Mimetic finds the live funnel problems, ranks them by impact, and writes the fixes.
Built by a team from
We showed them their true cost per booked demo was $1,415, not the $8.88 their dashboard reported, then rebuilt bidding around real revenue.
EXAMPLE FINDING
High impact
Your highest-intent CTA leads to a dead-end form
Visitors who reach pricing and request a demo are sent into a form that never confirms submission or offers the next step. They retry, leave, and disappear from the funnel.
Pipeline at risk
$40–95k/mo
High-intent visits
2,360
Conversion after fix
↑ +1.4%
Fix available · ready to ship
What a useful growth audit should cover
A growth audit should connect acquisition, the live customer journey, and measurement. It should show where qualified demand is lost, distinguish experience problems from tracking problems, and turn the highest-impact findings into changes the team can actually ship.
Mobile, speed, trust, and data
Check the cross-functional issues that fall between growth, product, engineering, and analytics owners.
A prioritized shipping list
Translate findings into specific fixes ordered by affected demand and business impact.
Frequently asked questions
What is a growth audit?
A growth audit is a structured review of how a company acquires, converts, and measures demand. For a website, it should cover the journey from landing page to signup, demo, or purchase, including mobile behavior and tracking accuracy.
When should a startup run a growth audit?
Run one when conversion slows, CAC rises, a major release changes the funnel, a new channel scales, or ownership is split across growth, product, engineering, and analytics. It is also useful before materially increasing spend.