Trace campaign identity
Find where UTMs, click IDs, and original-source data disappear between the landing page, form, scheduler, CRM, and conversion event.
Marketing attribution audit
Can you trust your marketing attribution?
Audit the signal underneath your channel reporting: duplicate and missing conversion events, lost campaign parameters, consent-driven data loss, and offline gaps that distort CAC and ROAS.
Attribution software cannot rescue a broken signal. Mimetic finds where channel credit is lost or duplicated and fixes the implementation underneath it.
Built by a team from
We showed them their true cost per booked demo was $1,415, not the $8.88 their dashboard reported, then rebuilt bidding around real revenue.
EXAMPLE FINDING
High impact
Every booked demo is credited to direct traffic
The scheduling redirect drops the original campaign parameters before the conversion fires. Paid and partner-sourced demos arrive in the CRM as direct, so budget moves away from channels that actually create pipeline.
Spend on bad signal
$25–60k/mo
Pipeline misattributed
~38%
Conversion after fix
↑ +1.3%
Fix available · ready to ship
Marketing attribution starts with a trustworthy conversion signal
An attribution model cannot correct missing conversions, duplicated events, lost campaign parameters, consent-driven data loss, or offline outcomes that never return to the ad platform. Audit the signal underneath channel reporting before debating first-touch, last-touch, or multi-touch credit.
Verify conversion events
Catch missing, duplicated, premature, or consent-blocked events that give channels too much or too little credit.
Close online-to-offline gaps
Identify valuable demos, opportunities, and sales that never make it back into campaign optimization.
Frequently asked questions
Why is my marketing attribution inaccurate?
Attribution is often wrong because campaign parameters are lost, events fire more than once or not at all, consent blocks part of the journey, cross-domain redirects reset the source, or CRM outcomes never return to analytics and ad platforms.
Do I need multi-touch attribution software?
Maybe, but first verify that the underlying identity and conversion signals are complete and accurate. A more sophisticated model applied to broken inputs produces more sophisticated-looking bad data.