Fix what's costing you sales.
Traffic is up but revenue is flat? It's usually one of a handful of leaks: broken conversion tracking, a checkout that fails on mobile, a cart that drops items. Find the cause and ship the fix.
GA4 not matching Shopify
Your GA4 purchases don't match Shopify orders, so you can't trust your numbers. The usual causes, and how to find and fix the tracking gap.
See the fix →Meta pixel not firing
Facebook pixel not tracking purchases on Shopify means wasted ad spend and broken optimization. The common causes and how to fix the pixel.
See the fix →Store not converting
High traffic but low conversion on your Shopify store usually means a specific, fixable leak in the buying path. How to find what's costing you sales.
See the fix →Mobile checkout broken
When checkout or add to cart fails on mobile or in the Instagram in-app browser, you lose buyers at the finish line. How to find and fix it.
See the fix →High cart abandonment
A high cart abandonment rate is a symptom, not a cause. The friction points that drive it on Shopify, and how to find and fix the ones costing you most.
See the fix →checkout.liquid deprecated
Shopify is deprecating checkout.liquid for checkout extensibility, and the migration commonly breaks pixels and tracking. How to catch what broke.
See the fix →Additional scripts deprecated
Shopify is removing the Additional scripts field, and the pixels pasted there stop firing on checkout. How to find and restore the lost tracking.
See the fix →GA4 not receiving data
GA4 shows no data or no conversions even though your site has traffic and orders. The common causes, and how to find and fix the broken tag.
See the fix →Google tag not detected
Google Ads says your Google tag is not detected or your conversion action is unverified, so optimization suffers. How to find and fix the tag.
See the fix →Destination not working
Google Ads disapproved your ad for "Destination not working" or a mobile landing page error. The causes, and how to find what fails on real devices.
See the fix →Low event match quality
Meta warns of low event match quality, so it cannot attribute your conversions well. The causes, and how to fix the parameters your pixel is missing.
See the fix →Event deduplication
Meta warns it is not receiving matching browser and server events, so purchases double-count or drop. How to fix pixel and Conversions API dedup.
See the fix →Poor Core Web Vitals
Search Console flags Poor URLs for Core Web Vitals: LCP over 2.5s or high CLS. The causes that also hurt conversion, and how to find and fix them.
See the fix →