Somewhere in the portfolio, a checkout is broken right now.
Across ten companies, something on a website is always broken. A purchase tag that stopped firing after a theme update. A discount that stacks. A checkout that fails on one phone. The company finds out weeks later, from the numbers, and blames the wrong thing. Mimetic checks every site in the portfolio the way a customer uses it, every day, and tells you what stopped working, what it is costing, and how to fix it.
A broken checkout looks exactly like a dead channel.
When conversion drops, the team cuts spend, swaps creative and argues about mobile traffic. Nobody checks whether the button works on Safari. The report cannot tell a customer who left from a customer who could not pay.
The tag stops. The channel gets the blame.
A purchase event quietly stops reaching the ad platform. Attribution goes dark, spend gets cut, and the board pack says paid stopped working. Paid was fine. The tag was not.
It works on the CEO's laptop.
The address step fails on one version of mobile Safari. Every customer on that phone abandons at the same place, and it reads as a mobile conversion problem for a month.
The invoice renews. Nothing is running.
The growth lead left in March. The testing, personalization and analytics subscriptions did not. We show you which paid tools each company still carries and whether anything is running behind them.
What the operating team gets
One view of the portfolio, and something each company can act on without a consultant in the room.
Every catch, across every company
What broke, where, how long it was live, what it cost, who fixed it and when. An incident log for revenue. It is the page that goes into the value-creation section as-is.
A pull request, not a PDF
Fixable findings arrive as a pull request with a preview link. The company's engineer reviews and merges. Nothing changes on a site without a person.
Impact in the company's own numbers
Connect GA4 or PostHog and each finding is sized from that company's traffic and conversion, not an industry average. You can see the arithmetic.
Quiet until it should not be
A checkout outage reaches the right people in Slack the day it happens. A typo does not. You set the bar per company.
What a ledger looks like
Illustrative rows. Yours will have company names, dates and dollar ranges.
Impact is a range from the company's own analytics, with the method shown. We would rather give you a number you can check than a precise one you cannot.
How it rolls out
The fund decides once. Each company connects in an afternoon.
Connect
Each company connects its site and analytics. About twenty minutes, no engineering, and the company keeps its data and can disconnect any time.
First report, first week
Every site scanned across browsers and devices. You get one portfolio report ranked by revenue at risk, plus the list of paid tools with nothing running behind them.
Then it just runs
Sites are rescanned on a schedule. New breakage goes to the ledger and the alert channel. Every quarter you get a summary written for the value-creation section, not for a rewrite.
Before you sign, check the site.
A diligence audit answers three questions about a target in a week, from the public site and, with consent, its analytics.
Is the revenue being counted right?
Whether the analytics and ad-platform numbers in the deck are collected correctly, and where they disagree with each other.
Can a customer actually buy?
Checkout, signup and lead forms exercised across browsers and devices, with every failure documented and sized.
What are they paying for and not using?
The installed tool stack and what is live behind it. A short memo with the evidence attached, fixed fee per target.
Pricing
Portfolio coverage is priced per company and billed to the fund annually, with volume pricing from five companies. Diligence audits are a fixed fee per target. A single company can also start on the self-serve plans and fold into the fund agreement later without reconnecting anything.
Questions we get from operating teams
- Who owns the data?
- The company. It connects its own accounts, sees everything we see about it, and can disconnect at any time. The fund sees the ledger for its own companies.
- Does it work for software companies?
- Yes, where the buyer converts on the site: self-serve signup, free-to-paid, checkout. Less so where the site is a brochure and the deal closes on a call.
- The companies already pay for analytics and testing tools. What does this add?
- Those tools assume the site works and help improve it. This checks whether it still works, every day, and says so when it stops. A report showing fewer purchases cannot tell you that Safari cannot submit an address.
- How fast can a portfolio be live?
- A ten-company portfolio usually has its first report inside two weeks.
Bring the company list.
Tell us which sites matter and what you want checked first. We reply to every message.