What the public web shows.
Original research from Mimetic, built from public web data across thousands of companies. Every count is a minimum.
Whether a store is ready for AI shopping depends on its platform
Over 22,000 online stores publish a Universal Commerce Protocol profile for AI shopping assistants. Almost all of them got it from their platform. On WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, almost no store has one.
Most llms.txt files on online stores were written by the platform
Across 22,684 online stores, 63% serve an llms.txt file. Most of those were created automatically by Shopify or Wix. 12% of stores published one of their own.
What 207 consumer brands send after a newsletter signup
We signed up for the email lists of 207 consumer brands, from small Shopify stores to Chanel and Gucci, and kept every email they sent without opening one. How fast they send a welcome, and how long they keep emailing someone who never opens.
One in ten venture-backed companies has an MCP server
Across 12,249 companies in 227 venture and private equity portfolios, 10.3% run an MCP server. New ones arrive twice as fast in 2026, and fund rates run from 28% down to 2%.